Despite all the talk: E-Mail Marketing 

As soon as you read the title, I can guess that you are thinking “The year 2024 e-mail marketing is still going on?” However, let me answer yes, someone is still using e-mail marketing. It is one of the most cost-effective methods of the 21st century. That is exactly why it is worth trying no matter what. 

E-mail marketing has been one of the most used marketing channels since the first day it emerged. Considering that there are more than 4.4 billion e-mail users in the world, it is not for nothing that 87% of marketers still say that e-mail marketing is critical to business success. 

It is also friendly, unlike all access channels. Because email is ideal for targeting specific audiences and personalizing messages for potential customers. There is already a certain level of trust with your target audience that you cannot achieve with other platforms, and you are always politely welcomed in the inbox. 

But do you know any tips on what to look for when writing an e-mail for your product or service, or are you not quite sure where to start? Whether you have no idea or not, read on. Maybe we have something to say differently than everyone else. 

– Concise messages are the best. In these days when we all feel tired, I don’t think anyone will read diffusive e-mails for a long time. Therefore, it is useful to keep your mail in the range of 60-200 words. 

– Social proof always convinces everyone. Thanks to social proof, readers think that your mail is realistic and worth reading. Therefore, you can make good use of social proofs and references. 

– Your audience expects the end of your message to lead somewhere. Considering that e-mails are usually opened on smartphones, you should add a clear call to action at the end of the message: promotion, discount code, free e-book, membership, etc. 

– The real success of e-mail marketing becomes evident when regular e-mails are sent. However, we are not talking about writing every morning when you wake up like your flirt. Sending an e-mail once a week is enough for regularity. Studies show that frequent e-mails are responded to more than infrequent e-mails. 

– Everyone wants to hear and see something about themselves while listening or reading something. Sending personalized messages to potential customers has been proven to increase response rates. Because it makes them feel less spammy and creates a sense of connection. The important thing is to choose a subject line that clearly states what you are going to say in your e-mail. 

While there are many rules for sending a marketing e-mail, the most important one is this: Treat the reader on the other side as if you were writing to a friend.

Trust me, if you keep this golden rule in mind at all times, you will increase your chances of achieving all your e-mail marketing goals. And remember, the more you help your subscribers, the more they will want to hear from you and look forward to opening the e-mails you send.