Does Neuromarketing Really Work?

Interest in psychology, psychologists, and psychiatrists has been increasing in recent years. I will not deny that the television series on the agenda are not effective in this, but because of the perceptual and emotional problems experienced in recent years, people have started to prefer to seek professional support rather than loyal friends. 

So, do these psychologists only listen to problems? Of course not. They have a wide range of fields that they have created for themselves. If we go directly to the issue, for example, there is a branch of neuromarketing that is related to us. 

Although neuromarketing applications have been used for many years, it is not a very distant history to take the name. In this field, also called marketing psychology, it is investigated why people do what they do. Thus, you will understand what motivates the target audience and it will be easier to speak to them in a language they will understand.

In a world bombarded by advertising, spam, and messages, giving people some emotionally appealing information will give you an advantage in the competitive race. You need to know this science to leverage emotional responses to meet your customers’ needs, use triggers correctly to guide decision-making, and most importantly, get to know your target audience in depth.

With neuromarketing techniques, it is known that the first impression is formed in an average of twenty seconds. From the color choices in the designs to the words you mention in your messages, to the tone of voice you choose while speaking, you can create a positive or negative first impression of your brand in your customers. 

Call to action, which is frequently used in the sale of a product or service, is a neuromarketing technique. People generally avoid uncertainty when making choices. A CTA accelerates the decision-making process and reduces indecision by giving the buyer a clear instruction on what to do.

Although it has declined in recent years, the influencer marketing technique also utilizes the blessings of psychology. The effect expressing the one-way emotional/behavioral bond people establish with their favorite media character is called parasocial relationship / parasocial interaction. With this relationship, you can use the fact that the consumers in your target audience see the people or influencers who influence them as reliable consultants/experts, especially in social media, to trigger the purchase intention significantly. 

There are dozens more techniques based on people’s perceptions. However, here is to learn the tactic rather than the technique. Suppose you prepare your campaign based on the perceptions of your customers while presenting your product or service. In that case, we are sure that you will be the winner 😉 Focusing on psychology allows you to increase sales and reach new customer groups exponentially.